Input to the creation of the Music Video
Research and Planning: We decided to use “Rambling
man” by Laura Marling and based our research and planning around the music we
had chosen. We firstly looked at the type of audience to base our music video
around we done this by looking at certain social statuses and looking at the
type of audience Laura Marling would perform to. We also used the online media
e.g. Facebook to see the types of ages that follow Laura Marling. By looking at
our audience research I was able to create a mood board in which would show
what type of genre our music video would be created around and also the type of
clothes that the actors could wear in the video. I also looked at different
types of genres and how their music videos created a linear narrative in which
the audience can see a clear storyline. I also created a video that showed the
lyrics of our song with the visuals. By doing this we was able to see certain
lines of the lyrics that we wouldn’t have normally seen. We also decided research other artists
the same as Laura Marling and see how their music videos had interpret the type
of genre we was looking at.
Final cut pro was software which none of the group had
used before, so we had decided to research editing techniques in which we could
use for our music video to create a better effect.
When looking at planning our music video we had to
look at different areas to film, have a filming and editing schedule and
overall have the organisation to create our music video. We also created a shot
list in which we used when filming our music video this was so that we knew
what type of shots to use for a specific time in our song. By creating a filming
schedule we was able to see what type of time we had to create our music video
this helped create a clear time space in which we worked towards. We looked at
how long it would take to get to the location and how far it was from the
school to walk/ drive/ get a train or bus.
Construction:
After filming our music video we then had to use final
cut pro to make the video come together. After importing the footage we filmed
into the computer we started creating parts of our music video. We had to
decided if our shots we had taken were to long and needed to be cut and also if
the rest of the shot could be shown somewhere else in the music video. When
putting together the music video having an order of what we wanted to have in
the video was key. Once we had put the video together it was time to edit what
we had to use. By putting in different transitions and editing the speed of the
actors movement enhanced the effect of the music video. I had no knowledge of
final cut pro so when I looked at how to edit a music video we bounced ideas
off each other and what we thought would look good in our music video. I also
learnt editing techniques which my group did not know so we was able together
create and bring our own style to the music video.
Evaluation:
After creating our music
video we had an audience come in to look at the video and make comment to what
we done well and what we need to improve. By doing this we was able to create a
better idea when writing our evaluations. We also felt that by having other
people comment on our work it would be beneficial as we spent so much time on
our video that we needed others to point out points that we could include into
our evaluation. When looking at all of our evaluation questions the use of the
radio interview worked well as we was able to create an interactive way this
also highlighted the skills we had learnt.
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