From this research of existing digipaks we can understand the conventions of the digipaks and the design of the digipak depends on the artist; For example Plan B had his name in bold red at the top of his digipak advert whereas Rhianna, a well known artist, has her name in dull colours and doesn't need to dominate the digipak with her name as her audience can tell who she is by the picture on the front.
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